Privacy Policy

Information we collect

The information we collect depends on how you interact with Redalume. We may collect information that you provide directly to us, information collected automatically when you use our website, and information received from service providers or other third parties.

Information you provide directly

This may include:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order information, such as products ordered, quantities, order number, order status, shipping details, returns, refunds, and transaction history.
• Account information, if you create or use a customer account.
• Customer support information, including the contents of messages you send to us, photographs you provide, and other information related to your question or order.
• Marketing preferences, including whether you have requested or consented to receive marketing communications.
• Reviews or other content you choose to submit through our website or through a service we use to collect customer feedback.

Payment information

When you make a purchase, payment information is processed through our ecommerce platform and applicable payment providers. Depending on the payment method used, those providers may process information such as your payment card details, billing information, or digital-wallet information.

We generally receive transaction-related information needed to process and manage your order rather than complete payment-card credentials.

Information collected automatically

When you browse or interact with our website, certain information may be collected automatically through cookies, pixels, software development tools, server logs, and similar technologies. This may include:

• IP address and approximate location;
• browser type and device type;
• operating system;
• device or advertising identifiers;
• pages and products viewed;
• referring and exit pages;
• dates and times of visits;
• shopping-cart activity;
• checkout activity;
• interactions with advertisements;
• general website usage and performance information.

Information from third parties

We may receive information from companies that help us operate our store, process payments, prevent fraud, fulfill orders, provide shipping services, perform analytics, deliver advertising, provide customer support, or manage marketing communications.

How we use personal information

We may use personal information for legitimate business and commercial purposes including the following:

How we disclose personal information

We may disclose personal information when reasonably necessary to operate our store, provide your order, communicate with you, protect our business, or carry out the purposes described in this policy.

Ecommerce and website providers

Our ecommerce infrastructure is provided through Shopify. Information may be processed through Shopify in order to provide storefront, checkout, customer account, security, analytics, and related ecommerce functionality.

Payment processors

Payment providers process transaction information necessary to authorize and complete your purchase and to help detect or prevent fraudulent transactions.

Fulfillment partners, suppliers, and carriers

Information necessary to fulfill an order may be provided to fulfillment partners, suppliers, warehouses, logistics providers, and shipping carriers.

For example, a fulfillment provider may receive your name, shipping address, contact information, ordered products, and other information needed to prepare and deliver your package.

Analytics and advertising providers

Subject to applicable consent and opt-out requirements, we may use analytics and advertising services to understand how visitors interact with our store, measure advertising performance, and advertise our products.

Business and professional service providers

We may use companies or professionals that assist with services such as website hosting, email delivery, customer support, security, accounting, fraud prevention, legal services, or business operations.

Legal, safety, and compliance disclosures

We may disclose information if we reasonably believe doing so is necessary to comply with applicable law, regulation, court order, legal process, or governmental request; enforce our agreements; investigate fraud or security incidents; protect our rights; or protect the safety and rights of customers or others.

Business transfers

If Redalume is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction where permitted by law.

Advertising, analytics & data sharing

We may use advertising, analytics, and measurement technologies that allow information about your device or activity on our website to be provided to advertising or analytics partners. Depending on the law where you live, these activities may be considered a "sale" or "sharing" of personal information or the processing of personal information for targeted advertising.

Where required, we provide mechanisms to consent to or opt out of these activities.

Cookies and similar technologies

Cookies are small files or identifiers that websites and related services can store or access on your browser or device. We and our service providers may use cookies, pixels, tags, and similar technologies for different purposes.

Depending on your location and our configured privacy settings, you may be presented with a cookie banner or other privacy controls that allow you to manage non-essential technologies.

Browser settings may also allow you to block or delete cookies. Disabling certain cookies can affect the functionality of parts of the website.

Shopify and other service providers

Our store is powered by Shopify. Shopify provides technology that allows us to sell products, process checkout activity, operate customer accounts, protect transactions, and provide other ecommerce services.

Shopify and other third-party providers may process personal information in accordance with their own terms and privacy practices when acting independently from us.

You can review Shopify's own privacy information through Shopify's official privacy resources.

Email and marketing communications

If you subscribe to marketing communications or otherwise provide permission where required, we may send you information about products, promotions, offers, and updates.

You can unsubscribe from promotional email by using the unsubscribe link included in the email.

Even if you opt out of marketing, we may still send non-promotional communications related to an order, transaction, account, customer-service request, security issue, or other necessary service message.

How long we keep information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing products and services, maintaining transaction records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal, tax, accounting, and regulatory obligations.

Retention periods can vary depending on the type of information, the reason it was collected, contractual requirements, and applicable law.

When personal information is no longer reasonably necessary, we may delete it, anonymize it, or retain it in a manner permitted by applicable law.

Data security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, database, or storage system can be guaranteed to be completely secure. You should use care when providing information online and protect access to your email and customer accounts.

Your privacy rights and choices

Depending on where you live and subject to applicable law, you may have one or more rights concerning your personal information. These rights can include the ability to:

• request access to personal information we maintain about you;
• request correction of inaccurate personal information;
• request deletion of certain personal information;
• receive a portable copy of certain information;
• withdraw consent where processing is based on consent;
• object to or restrict certain processing;
• opt out of certain targeted advertising;
• opt out of certain sales or sharing of personal information;
• appeal certain decisions concerning privacy requests where applicable;
• exercise privacy rights without unlawful discrimination.

Privacy rights are not absolute and exceptions may apply. We may need to verify your identity before completing certain requests in order to protect your information.

You may submit a privacy request by contacting us at:

U.S. state privacy disclosures

Residents of certain U.S. states may have additional rights under applicable state privacy laws. Where a law applies to Redalume, we will honor applicable requests and provide the disclosures and choices required by that law.

Categories of personal information

Depending on how you interact with us, categories of information we may collect can include:

• identifiers and contact information;
• customer and transaction records;
• commercial information and purchase history;
• internet or electronic network activity;
• approximate geolocation derived from an IP address;
• preferences or inferences derived from interactions with our store;
• communications and other information you choose to submit.

Sources

We may obtain this information directly from you, automatically through your use of our website, from ecommerce and payment providers, from fulfillment and delivery providers, and from advertising, analytics, security, and other service providers.

Purposes

We use these categories for the business and commercial purposes described throughout this policy, including order processing, fulfillment, customer support, security, analytics, advertising, and legal compliance.

Sale, sharing & targeted advertising

We do not sell personal information for monetary payment. However, certain use of advertising or analytics technologies may be treated as a sale, sharing, or targeted advertising under some U.S. state privacy laws.

If those laws apply, eligible residents may request to opt out of applicable sale, sharing, or targeted-advertising activities.

California residents

To the extent the California Consumer Privacy Act, as amended, applies to us, eligible California residents may have rights to know about personal information collected and disclosed, request deletion or correction, opt out of sale or sharing, limit certain uses of sensitive personal information where applicable, and receive equal treatment when exercising their privacy rights.

International visitors

Our website and service providers may process information in countries other than the country where you live. Those countries may have privacy and data-protection laws that differ from those in your home country.

EEA, United Kingdom, and similar jurisdictions

Where applicable data-protection law requires a lawful basis for processing personal information, our processing may rely on one or more of the following bases:

• Contract: processing necessary to take steps at your request or perform our agreement with you, such as processing and delivering an order.
• Legitimate interests: processing reasonably necessary for legitimate business purposes, such as improving our services, preventing fraud, or protecting our business, where those interests are not overridden by applicable privacy rights.
• Consent: processing for which you have given consent, such as certain cookies or marketing activities where consent is required.
• Legal obligation: processing necessary to comply with an applicable legal requirement.

Individuals in these jurisdictions may also have rights to access, rectify, erase, restrict, object to certain processing, request data portability, withdraw consent, and lodge a complaint with an applicable data-protection authority, subject to applicable law.

Children's privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly seek to collect personal information from children under 13 through our store.

If you believe a child has provided personal information to us in a manner that may be subject to applicable children's privacy laws, please contact us so that we can review the situation.

Third-party websites and services

Our website may contain links to websites, applications, social networks, payment services, or other third-party services that we do not operate.

This Privacy Policy does not govern the privacy practices of independent third parties. We encourage you to review their privacy notices before providing information directly to them.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, legal requirements, or other operational reasons.

When we update the policy, we may revise the "Last updated" date displayed at the top of this page. If required by law, we may provide additional notice or obtain consent for material changes.